Health Insurance Cross Sell Prediction

This project represents one of my first experiences in the field of data mining and machine learning, concluding with the training of a simple neural network.

The project focuses on a sales practice known as cross-selling, which consists of offering an additional product to an already acquired customer. The goal is to predict whether a customer of a well-known insurance company, already holding a health policy, will also decide to subscribe to car insurance with the same company.